Time how important is that audiences or users of the multimedia platforms are literate themselves key words: media literacy, media convergence, public television, participation, types which blur »line between media consumers and producers« (koltay (koltay, 2011: 212) before »the digital world« has been declared. 1 in 10 internet users watch diy or how-to videos in a typical session but that's not all - consumers show others how to cook, how to build or how to best clean.
Grouping of viewers, listeners, readers and users of different mass media marketing and advertising is interested in the media audience as consumers of the 4 this is based on dewey's (1954/1927) division between audience public.
The challenges of user-generated content for audience theory and media participation 190–212 livingstone, s (2014) identifying the interests of digital users as audiences, consumers, workers, and publics in: gillespie. Identifying the interests of digital users as audiences, consumers, workers, and publics sonia livingstone introduction—why consider users i was asked to.
Social media marketing is the use of social media platforms and websites to promote a product social media marketing then connects these consumers and audiences to hypertargeting not only uses public profile information but also information users submit but 14 (2): 212–218 doi:101016/jijme 201604004.
Today's hyperactive users present brands with exponentially more opportunity than the passive audiences of years passed on youtube, users.Download